Freelance Pinterest Careers: How To Become A Pinterest Manager

Learn how to become a Pinterest manager and find Pinterest manager jobs with these tips for freelance Pinterest careers.

Pinterest is one of the most effective platforms for visual marketing. Understanding what a Pinterest manager does and how to become one can open doors to exciting career opportunities.

The demand for Pinterest managers is on the rise, fueled by the platform’s growing popularity and businesses’ recognition of its potential as a marketing tool. With an expanding user base and increasing ad investments, brands aim to tap into this opportunity by hiring skilled Pinterest managers.

For freelancers and solopreneurs who want flexibility and independence, becoming a freelance Pinterest manager can be an excellent choice. This path allows individuals to set their rates and choose their clients, often leading to a fulfilling career.

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What is a Pinterest Manager?

A Pinterest manager specializes in managing Pinterest accounts for businesses and individuals. Their primary responsibility is creating and optimizing content that engages users, drives traffic, and boosts sales.

So, what does a Pinterest manager do? They develop strategies to grow followers, analyze performance metrics, and curate visually appealing pins that resonate with target audiences.

What is a Pinterest Manager’s Salary?

A common question is, what is the Pinterest manager’s salary? While it can vary based on experience, location, and the specific services offered, the average salary for a Pinterest manager can range significantly.

Here’s a general breakdown:

Entry-Level: Pinterest managers starting out may earn between $30,000 to $50,000 per year.
Mid-Level: With a few years of experience, salaries typically range from $50,000 to $70,000 annually.
Senior-Level: Highly experienced Pinterest managers or those working with larger brands can earn between $70,000 and $100,000+ per year.
Freelancers: Freelancers or contractors working as Pinterest managers may charge hourly rates ranging from $25 to $75 per hour, depending on their expertise and client demands.

Pinterest manager services can include account setup, content creation, audience engagement, and performance tracking. Many brands prefer hiring freelance Pinterest managers to access specialized skills without the commitment of a full-time hire.

Is There a Demand for Pinterest Managers?

The demand for Pinterest manager jobs is rising, with many companies looking for professionals who can effectively leverage the platform for brand growth. Searches for Pinterest manager jobs have increased significantly, especially among remote work opportunities

Job postings for Pinterest-related roles have risen by over 40 percent in the past year on platforms like LinkedIn, highlighting the growing recognition of this role in digital marketing.

For those interested in working from home, doing Pinterest manager jobs remotely allows for flexible work arrangements. Job seekers can explore platforms like LinkedIn and specialized job boards to find openings that suit their skills.

Websites like Fiverr and Upwork report an increasing number of freelancers offering Pinterest management services, indicating a growing market for this expertise.

Here’s an overview of the current landscape with insights into the benefits businesses look for when hiring a Pinterest manager.

Pinterest’s growing user base

As of 2023, Pinterest has over 450 million monthly active users globally, with a significant portion actively engaging with content. This large audience presents substantial opportunities for brands to connect with potential customers.

Shopping engagement on Pinterest

Approximately 89 percent of Pinterest users use the platform for inspiration during their shopping journey, making it an effective channel for marketers. The platform’s focus on visual content allows businesses to showcase products appealingly, directly influencing purchase decisions.

Increased investment in Pinterest marketing

Businesses are increasingly investing in Pinterest as part of their marketing strategy. According to a report by eMarketer, ad spending on Pinterest is projected to grow by 25 percent in 2024, indicating a robust demand for specialized skills in managing Pinterest accounts.

How Businesses Benefit from Hiring a Pinterest Manager

As businesses look for alternatives to SEO campaigns due to the growing competitiveness of search and the advent of AI search options like SearchGPT, the benefits of having a dedicated Pinterest expert become evident.

#1. Expertise in Pinterest strategy development

A dedicated Pinterest manager brings expertise in creating tailored strategies that align with business goals. They understand how to leverage Pinterest’s unique features, such as Pinterest SEO, to maximize visibility and engagement.

#2. Pinterest content creation & optimization

Pinterest managers excel in creating visually appealing pins that capture attention. They can optimize content for the platform, ensuring that images, descriptions, and hashtags help reach target audiences.

#3. Pinterest analytics & performance tracking

Pinterest managers are skilled in analyzing performance metrics to gauge the success of campaigns. They can provide insights into what works and doesn’t, allowing businesses to refine their strategies over time.

#4. Saving time on Pinterest management tasks

For businesses, hiring a Pinterest manager frees up valuable time that can be redirected toward core operations. Managing a Pinterest account requires consistent posting and engagement, which can be time-consuming for busy entrepreneurs or small teams.

#5. Enhanced brand visibility and reach

With a focused approach to Pinterest marketing, businesses can increase their brand visibility. A Pinterest manager can ensure that content reaches a broader audience, leading to higher website traffic and potential sales.

As a Pinterest manager for hire, you can offer tailored Pinterest manager packages that include strategic content development, effective engagement, and time savings, contributing to enhanced brand visibility and success in the competitive digital landscape.

What Skills Does a Pinterest Manager Require?

A Pinterest Manager requires creative, analytical, and technical skills to effectively manage and grow a brand’s presence on Pinterest. Here are key skills that are valuable for this role:

#1. Content Creation

Graphic Design: Ability to create visually appealing and on-brand pins using tools like Canva, Adobe Photoshop, or Illustrator.
Copywriting: Crafting compelling and concise descriptions, titles, and calls to action that resonate with the target audience.

#2. SEO and Keyword Research

Pinterest SEO: Understanding how to optimize pins, boards, and profiles for Pinterest search to increase visibility.
Keyword Research: Identifying relevant keywords and trends to drive traffic and engagement.

#3. Social Media Strategy

Content Planning: Developing a content calendar and strategy that aligns with brand goals and seasonal trends.
Analytics: Monitoring and analyzing Pinterest analytics to track performance and adjust strategies accordingly.

#4. Audience Engagement

Community Management: Engaging with followers, responding to comments, and fostering a community around the brand.
User Behavior Understanding: Analyzing audience preferences and behaviors to tailor content that drives engagement.

#5. Advertising Skills

Pinterest Ads: Experience with Pinterest Ads Manager to create, manage, and optimize paid campaigns.
A/B Testing: Conducting experiments to determine what ad creatives or strategies perform best.

#6. Project Management

Organization: Managing multiple accounts or projects simultaneously, ensuring timely execution of campaigns.
Collaboration: Working effectively with other teams, such as marketing, design, or content teams, to align Pinterest strategies with broader marketing efforts.

#7. Creativity and Innovation

Trend Awareness: Keeping up with the latest Pinterest trends and features to innovate and keep the brand relevant.
Creative Problem-Solving: Finding unique ways to make a brand stand out in a visually-driven platform.

#8. Communication Skills

Client Communication: Clearly articulating strategies, progress, and results to clients or stakeholders.
Team Coordination: Collaborating effectively with other departments or freelancers involved in the Pinterest strategy.

These skills collectively enable a Pinterest Manager to effectively build and manage a brand’s presence on Pinterest, drive traffic, and ultimately contribute to business growth.

How to Become a Pinterest Manager & Find Pinterest Manager Jobs

The role of a Pinterest manager is an exciting and growing field within digital marketing. If you’re wondering how to become a Pinterest manager, the journey involves understanding the platform and its unique features.

Becoming a Pinterest manager and finding freelance Pinterest manager jobs involves online research, networking, and showcasing your skills effectively. Here are some steps to help you in your search:

#1. Do a Pinterest manager course

Pinterest manager certifications can enhance your credibility and make you more attractive to employers. A Pinterest manager course can provide valuable insights into best practices and effective strategies.

Learn how to become a Pinterest manager with Pinterest manager courses from the best Pinterest marketing experts and strategists.

Free Training: How to Become a Pinterest Virtual Assistant: In this Free Pinterest Training, you’ll learn how to become a freelance Pinterest virtual assistant and start your own Pinterest business creating Pinterest marketing strategies for small businesses and entrepreneurs.
Free Pinterest Virtual Assistant Prep Book: Inside this guide, you’ll learn how to set up your Pinterest account in 5 steps with helpful instructions. These are the same steps you would handle for clients as part of your $1,000+ client package.
Udemy Pinterest Marketing & Advertising Course: Learn how to boost Pinterest traffic and sales without prior experience. Get 14 free Pinterest templates, learn Pinterest SEO, create captivating graphics, and run profitable advertising campaigns with ease.

#2. Learn how to use Pinterest tools

A Pinterest manager knows how to use tools to bulk-create Pins, streamline scheduling, optimize pin performance, and enhance visibility.

These Pinterest tools allow for efficient content management and ensure that pins are correctly optimized for both search engines and Pinterest, driving better engagement and traffic.

Automated Pinterest Pin Maker: This tool revolutionizes Pin creation by quickly generating eye-catching Pins, streamlining the process, and allowing users to craft Pins in seconds with minimal effort.
Tailwind Pinterest Pin Designer & Scheduler: An all-in-one marketing toolkit approved by Pinterest, it helps design and schedule pins, discover content, and measure results. It uses AI to craft unique pin descriptions and a personalized marketing plan, guiding users to boost engagement and website traffic effectively.
Tasty Pins: The best Pinterest plugin for WordPress bloggers, it enables optimized images for Pinterest, SEO, and screen readers, and allows you to set Pinterest-specific descriptions, including hashtags and keywords while maintaining accurate Alt text for better accessibility and search performance.

#3. Build your Pinterest manager portfolio

A strong Pinterest management portfolio showcasing your Pinterest management skills can attract potential employers and clients. Create a portfolio with examples of successful campaigns, metrics, and any content you’ve created.

Practical experience, such as growing and managing a highly successful Pinterest account for your blog, or volunteering for small businesses, can be incredibly beneficial.

#4. Determine your Pinterest manager rates

Setting Pinterest manager rates involves considering factors like experience, the scope of services, and the client’s budget. Start by researching industry standards, then adjust your rates based on the specific value you bring to clients.

For example, offer tiered Pinterest manager packages such as:

Basic Pinterest Management Packages for profile setup and pin creation.
Standard Pinterest Management Packages for monthly content management and analytics.
Premium Pinterest Management Package for full account management, including strategy development and ad campaigns.

Clearly outline what each Pinterest manager package includes to help clients choose the best fit for their needs. Freelancers may charge based on ballpark Pinterest manager rates, which differ widely depending on the services provided.

#5. Search for Pinterest manager jobs

Start with popular job boards like LinkedIn, Indeed, Glassdoor, and SimplyHired. Use keywords such as “Pinterest manager,” “social media manager,” and “digital marketing” to filter relevant listings.

Explore freelance websites like Upwork, Fiverr, and other freelance platforms. Many businesses seek freelance Pinterest managers for short-term projects or ongoing work.

#6. Use social media to network

Optimize your LinkedIn profile to highlight your skills in Pinterest management. Connect with industry professionals and join relevant groups to discover job opportunities and insights.

Look for Facebook groups focused on social media marketing, freelancing, or digital marketing. Members often share job leads and opportunities.

#7. Use Pinterest to attract clients

Use Pinterest to your advantage by creating engaging Pins to demonstrate your expertise in managing Pinterest accounts, sharing tips, or showcasing your portfolio.

Share your Pinterest manager services in your Pinterest bio and link. This can attract clients looking for your services.

#8. Tailor your Pinterest manager job applications

When sending out applications for Pinterest manager jobs customize your freelance resume and cover letter to highlight your relevant experience and skills.

Mention specific achievements, such as Pinterest manager case studies, in previous roles related to Pinterest management.

#9. Stay updated on Pinterest changes

Keep up with industry trends and changes in Pinterest’s algorithms and features. Learning how to use the newest features on the platform can help you leverage its latest features to benefit your clients’ businesses and stand out during interviews.

#10. Reach out to clients directly

If you have specific companies in mind, don’t hesitate to reach out directly using cold email outreach. Express your interest in potential openings or offer your services as a Pinterest manager.

The demand for Pinterest managers has significantly increased as businesses recognize the platform’s potential for driving traffic and sales. These tips can enhance your employability and help you land freelance Pinterest manager jobs successfully.

7 Freelance Pinterest Careers to Specialize In

As Pinterest grows as a leading visual search engine and social media platform, it has created numerous Pinterest career opportunities for freelancers to build thriving careers.

From content creation to marketing and strategy, freelance Pinterest careers offer flexibility, creativity, and the potential for significant income. Here’s a look at some of the most popular freelance Pinterest careers and how to get started.

#1. Pinterest manager

A Pinterest manager manages their clients’ Pinterest accounts, creating and implementing strategies to increase followers, drive traffic, and boost engagement.

This role involves everything from setting up new accounts to optimizing existing ones, designing pins, and scheduling content.

Key Responsibilities: Creating pin-worthy content, optimizing boards, managing pin schedules, analyzing performance metrics, and running Pinterest ads.
Skills Needed: Strong understanding of Pinterest’s algorithm, graphic design skills, knowledge of SEO, and experience with analytics tools.
How to Get Started: Build a portfolio showcasing your work on Pinterest, offer your services on platforms like Upwork or Fiverr, and network within relevant online communities.

#2. Pinterest content creator

Pinterest content creators specialize in designing visually appealing pins that attract clicks and engagement. They may work with businesses, bloggers, or brands to create pins that align with their marketing strategies and branding.

Key Responsibilities: Designing custom pins, developing pin templates, creating cohesive branding elements, and ensuring content adhere to Pinterest’s best practices.
Skills Needed: Proficiency in graphic design tools (like Canva, Photoshop, or Illustrator), creativity, and an understanding of what types of visuals perform well on Pinterest.
How to Get Started: Start by designing pins for your own or hypothetical brands, build a portfolio, and promote your services on social media, freelance platforms, or your website.

#3. Pinterest SEO specialist

A Pinterest SEO specialist optimizes Pins, boards, and profiles to rank higher in Pinterest search results. This role is crucial for businesses looking to maximize their visibility and drive more traffic from Pinterest to their websites.

Key Responsibilities: Conducting keyword research, optimizing pin descriptions, board titles, and profiles, monitoring SEO performance, and staying updated on Pinterest algorithm changes.
Skills Needed: Deep understanding of SEO principles, familiarity with Pinterest’s search function, and analytical skills to assess and improve SEO strategies.
How to Get Started: Gain a strong foundation in SEO, study Pinterest’s algorithm, and offer SEO audits or consultations to clients.

#4. Pinterest ad specialist

Pinterest advertising specialists manage and optimize Pinterest ad campaigns for businesses looking to reach a larger audience. They create ad strategies, manage budgets, and analyze ad performance to ensure a high return on investment (ROI).

Key Responsibilities: Setting up Pinterest ads, targeting audiences, managing ad spending, A/B testing, and reporting on ad performance.
Skills Needed: Knowledge of digital advertising, experience with Pinterest Ads Manager, analytical skills, and an understanding of audience targeting.
How to Get Started: Take courses on Pinterest advertising, run ad campaigns to gain experience, and showcase your success stories to attract clients.

#5. Pinterest virtual assistant

Pinterest Virtual Assistants (VAs) support businesses or influencers by handling various Pinterest-related tasks. This role can include everything from pinning content and organizing boards to responding to comments and tracking analytics.

Key Responsibilities: Scheduling pins, managing boards, creating and curating content, analyzing pin performance, and providing administrative support related to Pinterest.
Skills Needed: Organizational skills, familiarity with Pinterest scheduling tools like Tailwind, basic graphic design skills, and the ability to multitask.
How to Get Started: Offer your Pinterest VA services on freelance platforms, network with small businesses or bloggers, and build a client base by delivering consistent, high-quality work.

#6. Pinterest marketing consultant

Pinterest marketing consultants work with businesses to develop comprehensive Pinterest marketing strategies that align with their overall brand goals. They provide expert advice on content strategy, advertising, and growth tactics.

Key Responsibilities: Conducting market research, developing Pinterest marketing strategies, training clients or teams, and monitoring the effectiveness of implemented strategies.
Skills Needed: Strategic thinking, deep knowledge of Pinterest marketing, experience with brand positioning, and strong communication skills.
How to Get Started: Leverage your experience in digital marketing, focus on building case studies of successful Pinterest strategies, and position yourself as an expert through content marketing, webinars, or workshops.

#7. Pinterest influencer

Pinterest influencers use their platform to promote products, brands, or services in exchange for compensation. They typically have a large following and create content that resonates with their audience while aligning with brand partnerships.

Key Responsibilities: Creating and sharing branded content, engaging with followers, tracking performance metrics, and collaborating with brands for sponsored content.
Skills Needed: Strong personal branding, content creation skills, knowledge of affiliate marketing, and an ability to engage and grow a following.
How to Get Started: Build your Pinterest presence by focusing on a niche, grow your audience by creating valuable and consistent content, and reach out to brands for collaboration opportunities.

Freelance Pinterest careers offer a wealth of opportunities for those who are creative, strategic, and passionate about the platform. By acquiring Pinterest management skills and knowledge, you can effectively navigate this vibrant platform and help brands unlock their full potential on Pinterest.

As the demand for Pinterest expertise grows, this is the perfect time to explore what it means to be a Pinterest manager and embark on this lucrative and rewarding freelance career path.

Pinterest Tips & Tutorials

Priya Florence Shah

Priya Florence Shah is a bestselling author and an award-winning blogger. Check out her book on emotional self-care for women. Priya writes short stories and poetry and chills with her two-legged and four-legged kids in her spare time.

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