How A Mobile-Friendly Website Can Benefit Your Business

This is a guest post by Catherine Trebble

The next step in Internet searching is via devices that have smaller screens such as mobile phones and other mobile devices such as the iPad. Worldwide, mobile phone sales are outstripping computer sales by a factor of 4 to 1. And the vast majority of these devices have mobile connectivity.

Bearing this in mind, currently mobile versions of websites are still lagging far behind standard website designs, and as a result, businesses are missing out on a large market share. Having a mobile version of your website is not a luxury going forward, it’s becoming essential.

From 2010 to 2011 there has been a 57% increase of people surfing the Internet via their mobile phones, and this trend is set to continue. Users are becoming more and more mobile with devices like iPhones, Droids and Blackberries.

Information on the go is important, not just for businesses, but for the average citizen looking for directions of a particular location, or simply to connect with their friends on social media networks such as Facebook. They are using their portable devices to make decisions on the fly to go to one location or another.

If your business appears when people search on their mobile devices for your service or product, you will automatically get more visitors to your site that can convert into live customers, all by having a mobile version of your website.

If your site is not mobile-optimised, chances are it looks terrible when viewed on a mobile device, and your average searcher won’t be able to find what they are looking for. This will put searchers off and they will click away from your site to find what they are looking for.

The mobile websites are exploding in the marketplace, which, in the commercial business world, translates into new revenue streams, new ways to communicate and a revolutionary way to market products and services.

People are experiencing the Internet via their phones more and more, and business opportunities are ripe for the savvy business owner. Offering access to pricing, products and services, special promotions and coupon discounts is only one way to use the mobile medium. Using it effectively is a sure-fire way to get more customers.

Mobile websites are all about discovering the right way to deliver content that’s needed by prospective consumers – that part is obvious. This new media is an excellent business opportunity, and has become a focus for businesses trying to ascertain what the optimal marketing strategy is for their business.

The mobile web is now considered an established third medium, and people are working hard to engage users. There have been significant movement in establishing mobile sites designed with eCommerce and extends the businesses reach beyond SMS. With this new medium, mobile audiences can now be engaged with specific, targeted promotions and information.

Big companies like Visa and American Express are already embracing the new medium, with midsized businesses following close behind. What makes this type of access so popular is that no matter what the size of your business, you can take advantage of this new medium. The business world is now taking the leap into the mobile sites arena. Make sure you don’t get left behind.

If you want to attract more customers you need to have a quality internet presence. Visit OnlineBusinessMarketing.ie for lots of great tips on how to find more customers online from Catherine Trebble, author of ‘Guide To Marketing Your Business Online In Ireland’.

Article Source: EzineArticles.com

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